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Privacy Policy

Effective Date:

10/21/2025

Introduction

Advanced Integration & Controls., including its affiliates and subsidiaries (‘we’, ‘us’, or ‘our’), values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website(s), communicate with us, or use our services.

1. Information We Collect

We collect personal and non-personal information to provide and improve our services, communicate with you, and comply with legal obligations.

1.1 Information You Provide to Us

We may collect:

  • Full name
  • Company name
  • Email address
  • Phone number (including mobile number)
  • Mailing address
  • Project details or inquiry information
  • Any documents or files you voluntarily upload
  • Communication preferences (email/SMS opt-ins)

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and duration on each page
  • Referring/exit pages and timestamps
  • Clicks, scrolls, and other user interactions

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Maintain website functionality
  • Remember user preferences
  • Analyze traffic patterns and site usage
  • Improve performance and marketing efforts

Types of cookies we use:

  • Essential cookies: Necessary for site operation and security
  • Analytics cookies: Track and report site usage (via Google Analytics)
  • Advertising cookies: Help us measure ad performance and retarget ads
  • Preference cookies: Remember language or form preferences

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Comments

These cookies are needed for adding comments on this website.

NameDescriptionDuration
comment_authorUsed to track the user across multiple sessions.Session
comment_author_emailUsed to track the user across multiple sessions.Session
comment_author_urlUsed to track the user across multiple sessions.Session

Google reCAPTCHA

Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.

NameDescriptionDuration
_GRECAPTCHAGoogle reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.179 days

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity

2. Use of Your Information

We use the information collected to:

  • Provide and manage our services
  • Respond to inquiries and provide estimates
  • Communicate project updates and support
  • Send service-related or transactional messages
  • Improve website experience and marketing efforts
  • Conduct analytics and reporting
  • Comply with applicable laws and regulations

2.1 Communication with Clients

We may use your email, phone number, or SMS for:

  • Appointment confirmations and reminders
  • Project or service updates
  • Customer support communication
  • Account notifications and transactional messages

2.2 Communication for Marketing Purposes

With your consent (opt-in), we may use your contact information for:

  • Announcements of new services or offers
  • Educational content, newsletters, or promotions
  • Invitations to events or surveysYou can opt out of marketing messages at any time by following the unsubscribe link in emails or replying “STOP” to SMS messages.

3. Third-Party Services and Analytics

We use third-party tools to analyze website usage and enhance our marketing capabilities. These services may use cookies, tracking pixels, or other identifiers to collect information about your online activity.

Examples of third-party services we use:

  • Google Analytics – to measure website traffic and user behavior
  • Meta (Facebook/Instagram) Pixel – to understand engagement and measure advertising performance
  • Google Ads / Microsoft Advertising – for remarketing and tracking ad conversions
  • Email and SMS communication platforms – for sending authorized marketing or project updatesEach third-party service has its own privacy policy governing their use of your data.

4. Disclosure of Information

We may share your information only in the following cases:

  • With vendors or service providers who perform services on our behalf (e.g. hosting, analytics, marketing)
  • To comply with legal obligations, court orders, or government requests
  • To protect the rights, safety, and property of Advanced Integration & Controls and its customers
  • In the event of a merger, acquisition, or asset saleWe do not sell or rent your personal information to third parties for marketing or promotional purposes.

5. No Sale or Sharing of Mobile Data

We strictly adhere to privacy regulations regarding SMS and mobile data.

“No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

6. Your Privacy Choices

You have the right to:

  • Opt out of marketing emails or SMS at any time
  • Adjust browser settings to control cookies
  • Request access to or deletion of your personal information (if applicable)
  • Contact us for any privacy-related inquiriesEven if you opt out of marketing, we may still send transactional or service-related communications.

7. Data Retention

We retain your information only as long as necessary to fulfill the purposes for which it was collected or as required by law. Once data is no longer needed, it will be securely deleted or anonymized.

8. Security

We use reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. While we take precautions, no system or transmission over the internet is completely secure.

9. Children’s Privacy

Our website and services are not directed toward children under 16 years of age. We do not knowingly collect personal information from minors.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date. Your continued use of our services constitutes acceptance of any updates.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Advanced Integration & Controls
Address: 9332 Tech Center Drive, Suite 300
Sacramento, CA 95826
Email: Sales@WaterAIC.com
Phone: 916.644.9500